Specificity about prospective participants matters.

• Targeting decisions are driven by the specificity & clarity of the partner’s aims. Such targeting decisions are often determined through partner design meetings. Arts SoCo often facilitates exploration & decision making. Where this is the case, this is included as a campaign phase & reflected in the scope of work.

• While decisions about targeting are ultimately up to the partner, Arts SoCo has strong interest in ensuring targeting specificity & rigor, because these will impact the efficacy of the entire cohesion campaign.